Road
Road is an EV charging platform provider for companies across Europe. They offer a ready-to-go platform (E-Flux by Road), a white-label fully customizable platform (Road Private Label).
Following the redesign I led of the e-flux.io website in 2024, it was time to rethink the road.io website. We changed it from being a brand site to a comprehensive product-focused website around Road's white-label proposition.
This involved a ton of foundational marketing work in terms of positioning and messaging but also branding in terms of how to bring the two websites together in the same ecosystem, yet make them distinctive while optimized for performance.
ID
9
Launch
Feb 19, 2025
Client
Road
Role
Product Owner, Designer
Type
Marketing website
Tools
Storyblok, Next.js, Figma, HubSpot, AE, Jitter
URL
Thrilled to see our Road website go live, massive kudos to Alex and the marketing team. This wasn’t just about design and UX; the process also sparked deeper strategic discussions on our ICP, propositions, and how we show up for our customers.
Annisa Arishti, Head of Growth Marketing
Building a new product strategy is one thing, translating it into a clear, impactful front-facing website is another. It’s no easy task, but with the right focus and an amazing team, you can make it happen. Proud of what we’ve accomplished and excited for what’s next!
Gina ter Heide, Chief Product Officer
