Deep Work Club
Deep Work Club is a leadership program for startup operators built by founders, coaches, and operators who’ve lived through burnout, imposter syndrome, leadership pressure and identity questions.
After 9 program batches, DWC was gaining strong traction in Berlin and the team was ready to take it to the next level. For that, the brand needed to reflect the ambition and identity of the movement.
The brand and visual identity was crafted by Mused. I designed + developed the website in Figma + Framer. It features a highly visa custom component set with subtle animations. The focus was on bringing the brand to life while ensuring good conversion rate optimization for the program sign up.
ID
17
Launch
Jul 9, 2025
Client
Deep WorkClub
Role
Designer / Developer
Type
Website redesign
Tools
Framer, Figma
Testimonial
"Working with Alex Vikner was a fantastic experience. He took our brand guidelines and turned them into a digital presence that feels modern, clear and truly aligned with our vision. Alex combines great communication, a sharp eye for design and real dedication, always going above and beyond to deliver. I’m super excited about the result and can fully recommend working with him."
Till Westermann, Founder of DeepWork Club
