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Born 24 years ago in Uppsala, I grew up in Paris and now call Amsterdam home. I studied business at RSM and then specialized in digital marketing at ABS.

For the past 4 years I've been building and managing websites for scaleups in the EV space. First EVBox and now Road, where I'm responsible for web strategy, design, dev, analytics, and SEO. On the side, I build websites for companies as a freelance web designer.

Outside of work, I'm passionate about sports (football, tennis, bouldering, running, hiking), an avid reader, and I love to spend time in nature and learn new things.

Born 24 years ago in Uppsala, I grew up in Paris and now call Amsterdam home. I studied business at RSM and then specialized in digital marketing at ABS.

For the past 4 years I've been building and managing websites for scaleups in the EV space. First EVBox and now Road, where I'm responsible for web strategy, design, dev, analytics, and SEO. On the side, I build websites for companies as a freelance web designer.

Outside of work, I'm passionate about sports (football, tennis, bouldering, running, hiking), an avid reader, and I love to spend time in nature and learn new things.

Born 24 years ago in Uppsala, I grew up in Paris and now call Amsterdam home. I studied business at RSM and then specialized in digital marketing at ABS.

For the past 4 years I've been building and managing websites for scaleups in the EV space. First EVBox and now Road, where I'm responsible for web strategy, design, dev, analytics, and SEO. On the side, I build websites for companies as a freelance web designer.

Outside of work, I'm passionate about sports (football, tennis, bouldering, running, hiking), an avid reader, and I love to spend time in nature and learn new things.

Life snapshots

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Sep 2024 – Present

Freelance

Web Designer

Building impactful and user-centric websites.

Enginuity (WIP)
Eurammon (WIP)
Woonberk (WIP)
Sander Crombach
We Make Change
FIDENTIS
GreenKPI

Jan 2024 – Present

Road

Web Manager

Defining and driving the website strategy, roadmap, and architecture
Building, testing, and continuously improving all marketing websites
Owning the marketing website stack end-to-end
Led the redesign of e-flux.io in 2024

Mar 2021 – Dec 2023

EVBox

Web & CRM Manager

Led the website agile team to continuously launch new features, pages, and improvements
Defined the website strategy and translated it into a prioritized roadmap driving key objectives
Increased non-branded organic search traffic by > 160% over 2 years through SEO projects
Managed HubSpot CRM, implementing marketing automation and system integrations
Owned website analytics end-to-end, from tagging to dashboarding and reporting
Led the rebrand of all EVBox websites in 2023

Values

Health

Health always comes first. Without it, nothing else matters. It is the foundation of a good life.

Personal freedom

Success to me is being able to do whatever I want, whenever and wherever I want. Standing outside of traditional hierarchies.

Growth

I strongly believe in continuous improvement. I strive to become a better version of myself every day.

Discpline

Discipline, practiced in the right way, is a key lever to personal freedom. How you do anything is how you do everything.

Honesty

I want to always be able to look myself in the mirror and be feel proud. That requires staying true to oneself and to others.

Kindness

Going through life with a smile and positive outlook, spreading happiness around you, makes it infinitely richer.

User guide

With this guide I hope to clarify how I operate in a working environment.

Personality

INTJ-A Myers-Briggs: Introverted, Intuitive, Thinking, Judging, and Assertive.

“Architects love perfecting the details of life, applying creativity and rationality to everything they do. Their inner world is often a private, complex one.”