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Born 24 years ago in Uppsala, I grew up in Paris and now call Amsterdam home. I studied business at RSM and then specialized in digital marketing at ABS.

For the past 4 years I've been building and managing websites for scaleups in the EV space. First EVBox and now Road, where I'm responsible for web strategy, design, dev, analytics, and SEO. On the side, I build websites for companies as a freelance web designer.

Outside of work, I'm passionate about sports (football, tennis, bouldering, running, hiking), an avid reader, and I love to spend time in nature and learn new things.

Born 24 years ago in Uppsala, I grew up in Paris and now call Amsterdam home. I studied business at RSM and then specialized in digital marketing at ABS.

For the past 4 years I've been building and managing websites for scaleups in the EV space. First EVBox and now Road, where I'm responsible for web strategy, design, dev, analytics, and SEO. On the side, I build websites for companies as a freelance web designer.

Outside of work, I'm passionate about sports (football, tennis, bouldering, running, hiking), an avid reader, and I love to spend time in nature and learn new things.

Born 24 years ago in Uppsala, I grew up in Paris and now call Amsterdam home. I studied business at RSM and then specialized in digital marketing at ABS.

For the past 4 years I've been building and managing websites for scaleups in the EV space. First EVBox and now Road, where I'm responsible for web strategy, design, dev, analytics, and SEO. On the side, I build websites for companies as a freelance web designer.

Outside of work, I'm passionate about sports (football, tennis, bouldering, running, hiking), an avid reader, and I love to spend time in nature and learn new things.

Life snapshots

Values

Health

Health always comes first. Without it, nothing else matters. It is the foundation of a good life.

Personal freedom

Success to me is being able to do whatever I want, whenever and wherever I want. Standing outside of traditional hierarchies.

Growth

I strongly believe in continuous improvement. I strive to become a better version of myself every day.

Discpline

Discipline, practiced in the right way, is a key lever to personal freedom. How you do anything is how you do everything.

Honesty

I want to always be able to look myself in the mirror and be feel proud. That requires staying true to oneself and to others.

Kindness

Going through life with a smile and positive outlook, spreading happiness around you, makes it infinitely richer.

User guide

With this guide I hope to clarify how I operate in a working environment.

Personality

INTJ-A Myers-Briggs: Introverted, Intuitive, Thinking, Judging, and Assertive.

“Architects love perfecting the details of life, applying creativity and rationality to everything they do. Their inner world is often a private, complex one.”

Strengths

Curious

Analytical

Creative

Organized

Weaknesses

Overextension

Perfectionism

Operating principles

Growth mindset

80 / 20

First principles

Fail small but often

Measure seven times, cut once

Time for introspection

Learning in public

Experience

Connect with me

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Sep 2024 – Present

Freelance

Website Designer

Building high-impact websites for companies.

Jun 2024 – Present

Consulting

Website & SEO Consultant

Helping cleantech startups improve their website experience and scale organically.

Jan 2024 – Present

Road

Website Manager

Defining and driving the strategy, roadmap, and architecture for marketing websites. Responsible for the entire marketing website stack end to end. Led the redesign of e-flux.io in May 2024.

Jan 2022 – Dec 2023

EVBox

Product Manager – Websites & Marketing CRM

Led the website team (agile), developed and executed a comprehensive website strategy and translated it into a prioritized roadmap and backlog driving key objectives. Led the rebrand of all EVBox commercial websites in April 2023. Owned HubSpot CRM development, integration with all websites and Salesforce, and implemented marketing automation and lead management processes.

Mar 2021 – Dec 2021

EVBox

Growth Marketer

Conducted user research, improved Google search ads structure, and increased global conversion rates by 40%. Managed website optimization projects, built Danish website locale, and boosted Swedish website's organic traffic by 150%. Created buyer personas and wrote success stories for key partners.