Enginuity

Web & motion design

2024

Enginuity is an AI innovation startup part of the XPRENEURS Incubator at UnternehmerTUM making the world’s intellectual property (IP) searchable and actionable for innovators.


It was born from a bold ambition to unlock the untapped potential of global IP. Right now, over 95% of patents globally remain unused or underutilized—a staggering waste of innovation and investment. For context, companies in the UK, Germany, and the US alone spend $13 billion annually on new patent applications.

Enginuity transforms global IP data into innovation building blocks, using AI for fast, effective analysis. We unlock value with multi-agent AI, transforming IP application and licensing.

Challenge

In preparation for pitching the product at the UnternehmerTUM Ultimate Demo Day, the Enginuity team needed a landing page to introduce the product and capture waitlist sign ups.


While the foundational brand visual identity work is yet to be crafted, the landing page had to reflect the minimal, clean, and modern design of the product.

Solution

This was a custom build in Framer featuring a dynamic product teaser animation that I made with Figma & Jitter, minimal UI (inspired by Apple and Linear) with fade-in animations that convey a premium experience, and a lead capture form integrated with HubSpot.

Available from Jan 2025

Available from Jan 2025

Available from Jan 2025