Carve your own lane

Jan 16, 2025

Nowadays, no matter where you look, you often find the same things.

Most people look the same.

Most movies have similar plots.

Most content online feels the same.

But once in a while, you come across someone or something unique. Someone has carved out their own lane. A unique path. One that stands out. Signal among all the noise. And you pay attention.

In a world of algorithmically optimized content, clickbait, and AI, I believe and hope that uniqueness and authenticity is what will set people apart.

Be the one that goes right when everyone goes left. Be different. In other words, be yourself.

© 2025 Alex Vikner

Iteration 4.1

Available from Mar 2025

© 2025 Alex Vikner

Iteration 4.1

Available from Mar 2025

© 2025 Alex Vikner

Iteration 4.1

Available from Mar 2025